Annaka Hoelk Studio was founded on the principal of creating design-led products at a more affordable price-point, something for lovers of design. The work uses simple, architectural forms and often draws reference from everyday objects or contemporary classic designs to create pieces rooted in the familiar, but exploring new possibilities. Drawing from her own habits, Annaka’s work is always considered in its final context: How will it be styled? Can it be used in multiple ways? How does it fit into the home?
The studio’s goal is not only to create design, but educate about design history, theory and the industry using social media. Annaka has long felt that awareness of design and appreciation for the objects that surround us is an important route to more sustainable consumerism, better living, and simply put, more beautiful spaces.